Digital Publishing & Advertising

Can Virtual Currencies Help Bridge the Gap Between Free and Paid Content?

McDonald's Rolls With YouTube for McCafe Launch

Beyond Clicks and CPMs: A Look at Engagement-Based Ad Deals

Social Media
What are a Million Social-Media Followers, Friends or Subscribers Really Worth?

YouTube's Audience: Not Just Kids and Tech-Geeks

 

Gaming

Why Social Gaming is Ripe for a Major Acquisition

Why the Future of Game-Related Advertising Looks Like EA's Dr. Pepper Deal

 

Entertainment & Media

Netflix to Takes Its Streaming Business International Next Year

With Blockbuster-Samsung Deal, Streaming Wars Heat Up

Sony Crashes Microsoft's Netflix Party

 

Search

Adwords Quality Score Changes Could Signal a Stronger Q3 for Google

Google Tests "Gadget Ads"

Around the Net in Search Marketing